• Only four in 10 Britons would bother to do more exercise if their life depended on it, the British Heart Foundation has warned.
• The organisation has revealed the shocking statistics as part of a new television advertising campaign, urging people to take more exercise.
• It claims that one person dies every 15 minutes as a result of physical inactivity.
• But it says the good news is that by increasing the heart rate for just 30 minutes a day can cut the risk of heart disease by half.
• The adverts, which will be shown for three weeks focus on people exercising to the ‘beat’ of their heart.
• Only a third of UK adults are thought to achieve the minimum recommended amount of exercise – 30 minutes of moderate physical activity five times a week.

Still dying not to exercise?

Sports Specifics design programmes which allow you to get your heart fitter.

Your resting heart rate is often a good determination as to how fit you are, as well as indicating if you're either over training or unwell

Before you can train your heart to get fitter you will need to determine how fit or unfit your heart currently is.

This is simple. Over the next three days take a note of your resting heart rate.
It’s important to remember that the best time to take this test is first thing in the morning, when you awake, as simply getting up and walking around your bedroom will cause your heart rate to rise, with other factors such as smoking or caffeine, also causing an increase.

Click Here to see how fit you are.

You can improve your hearts fitness by exercising in specific heart rate zones

A Sports Specifics programme will help you to become fitter through targeted aerobic exercise, designed specifically for you.

This will result in your heart becoming more efficient at pumping blood around the body, especially if combined with a reduction of fatty deposits within your arteries.

More importantly you reduce the risk of becoming one of the British Heart Foundations shocking statistics.